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| Writing and editing As Frank Lloyd Wright pointed out, form doesn’t just follow function. Form and function should be one, joined in a spiritual union. This holds true for client communications: the impact of what we say is often determined by how well we say it. Whether it’s an article, a brochure, a video script or a presentation, your piece needs to resonate with your audience. You need to deliver a message that is clear and memorable. We can help you with a wide range of communications vehicles, including:
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“The content looks
fantastic and has
changed much for the
better! Thank you
very much.”
fantastic and has
changed much for the
better! Thank you
very much.”
| − Recruiting manager, top-tier management consulting firm |
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© 2009 McGee Communications. All rights reserved.
How do I know if my presentation is effective?
After you put together your initial storyline, give yourself break – anywhere from an hour to overnight. Then read it and ask
yourself:
If possible, have someone look at it for to see if they understand your points. Then rework your story.
After you put together your initial storyline, give yourself break – anywhere from an hour to overnight. Then read it and ask
yourself:
- Is my main point clear?
- Does the structure work? Are there any gaps in the flow?
- Are all of the points implications or end results?
- Is there any part of the presentation that feels awkward? If so, what needs to be done to fix it?
- Does the presentation reflect client issues and concerns?
If possible, have someone look at it for to see if they understand your points. Then rework your story.